Premium segment captured by BMW

BMW is the best-selling car in the premium segment, according to analyzes of the automotive market.

Such a result is not only the effect of the quality of cars produced by BMW and the brand's reputation, it is also a marketing success of this company and a psychological game with discounts up to a quarter of the value of the car.

Anyway BMW resisted the crisis and, like few companies, emerge from the collapse of the economic crisis unscathed. It is a fact, that in times of crisis it is prestigious and luxury cars paradoxically have the easiest situation.

BMW sales in Poland in year 2009 it's about the law 80 proc. more cars than the number of cars of this brand sold in a year 2008. In the first quarter of this year, however 2010 r. more were sold in Poland for the first time cars {almost 1300 pieces) than the cars of such eternal rivals as Mercedes or Volvo. With a discount of the entire market by almost ten percent, a spectacular increase in sales cars is really impressive.

Salon customers BMW they are usually quite wealthy people who focus on security and prestige. It's famous for that BMW and especially motorcycles produced by this concern.

But what is the phenomenon of such an increase in sales? cars. There are more safe cars in this segment. We have at least a few manufacturers in the market offering similar standards.

Looks like it, that price, or rather, discounts and rebates play a key role here. BMW because it takes advantage of certain legal differences in classifying cars as new and used.

BMW imports to the country and then distributes new cars withdrawn from sale in Germany in its showrooms. According to the German legal interpretation, a new car vehicle is considered, whose age does not exceed six months and who at the same time have not traveled more than 6 thousand. km. It is completely different in Poland, because such a car is already treated as used.

Thus, the customer buys practically a new car imported by a dealer from Germany with a big discount to cover the fact, that the car is not a new car under Polish law. In every living room BMW the potential customer is informed about the history of a given model, which is usually up to twenty five percent cheaper than a new car.