PIERCE ARROW SILVER ARROW – year 1933
Manufacturer: Pierce-Arrow Motor Car Co., Buffalo, New York, USA.
The New York Stock Exchange Crash in 1929 r. and years of economic crisis, that followed in America, known as "locust years” - years of locusts, did not hinder technical progress. The view prevailed in the auto industry, that only big, luxury cars with original design can bring financial benefits. That is why many well-known car manufacturers produced cars of the highest capacity class with 8-cylinder engines (Chrysler, Duesenberg, Cord), 12-cylindrical (Packard, Lincoln, Franklin), and even 16 cylinders (mumble, Cadillac).
After five years of cooperation with Studebaker, Pierce-Arrow also joined the promotion of the most expensive and largest cars. The first time this happened in 1914 r., when the Pierce-Arrow with an extraordinary displacement 6-cylinder engine appeared on the American market 13,6 liter. It was probably the largest American production car, ever produced.
The company released two special models with 12-cylinder engines of power in the luxury class 110,3 kW (1 50 KM). It did not stop with them. For the World Exhibition in Chicago, she constructed her biggest “hit” - Silver Arrow model - silver arrow. Of course, also with a 12-cylinder engine, water-cooled with impressive power for those times 128,7 kW (175 KM). The car had independent wheel suspension and power brakes. The price was right for his power, it was offered "only” behind 10 000 dollars. The Silver Arrow, however, did not live up to the company's commercial hopes, sale 5 copies did not fill the empty cash register of the company.
Contrary to efforts, the now independent Pierce-Arrow brand could not develop successfully, because it was not understood in time, as was the case with other American companies (Duesenberg, mumble, Franklin), that financial success can only be achieved by transforming the car from an object of luxury and luxury into an object of daily necessity. Under the burden of economic difficulties, the company dissolves into 1938 r.